Creative Pulse design every website uniquely, so that your website perfectly suits the needs of your company. We start with a blank canvas and upon discussions with you about your company and who your ideal target market are, we design a site structure, plan the user experience, create visual layouts and key messages to attract your customers.
Unlike most web companies, we don't take the lazy approach and give you template A, B or C to choose from and then ask you to tell us what goes in there. When you engage Creative Pulse you don't have to compromise. We custom design every aspect of your site in order to achieve the best outcome and deliver a stunning and effective website which is as unique as your company.
That coding stuff is all just mumbo jumbo right? Wrong. Code in your website is like the engine in your car... you might not want to see it or understand how it works but the difference between good and bad code is like the difference between a high performance rally car and a shiny new lemon you bought from the dodgy used car salesman.
When you own a Creative Pulse site, everything not only looks great, it performs flawlessly (for you and your customers).
Have you got some challenging functionality that you want to build into your site, but everybody keeps telling you it can't be done, tries to talk you into a plug in that kinda sorta does something similar or worse still... builds it & it doesn't work properly? Talk to us about it. We love a challenge and we custom code it exactly the way it is planned.
Customers demand it and Google penalise your rankings if your website is not responsive. (A responsive website means it automatically re-sizes to fit any sized device.)
With today's customers glued to their mobile phones... if you want to engage with them, you simply have to provide a great mobile / tablet friendly user experience, or wave them goodbye. The percentage of your online viewers who are browsing on mobiles or tablets are too big to ignore, so if your site is not responsive it's time to make the change and introduce yourself to a whole new market (plus boost your mobile search engine rankings while you're at it).
OK, let's not be a sheep and blindly follow the herd into the mediocre paddock. The CMS which your website is built on makes a huge difference to your website's performance and how easy it is for you to apply updates / manage your content. The most commonly used CMS globally is Wordpress and yes we can build your site (like many others we've built) in this platform if you specifically request it. However, we generally prefer to use a different open source CMS called Concrete 5, because we find that it provides great flexibility to custom code exactly what you need and is also an extremely easy user experience for you to log in and edit your site. Every website has different requirements and the CMS should be selected for each site on its individual merits.
If you want to sell products and complete transactions online, there are a wide range of e-commerce options which Creative Pulse can implement and advise on for your website. Selecting a suitable e-commerce package for your requirements will depend on a range of elements such as your current or projected volume of online sales, existing third party integrations, preferred banks, local or international currency sales and so on. From simple PayPal integrations to more complex banking facilitation, coupled with third party tracking integrations and sales based on international purchase locations etc, you name it we can help you.
Often websites need to integrate with third party platforms such as Salesforce, Agent Point, various CRM's etc etc. This allows information to be processed by the website, but stored in a separate third party platform, or vice-versa... the owner of the site can add content (products, events, customer details etc) into the third party platform and the website can securely retrieve this information when required.
Creative Pulse are very experienced with developing websites with third party integrations from basic API calls to complex custom coded new functionalities.
If you need to create a website where only members can access restricted material, Creative Pulse can help. Member websites can be beneficial to companies who have either paying members or free registrations for a database of members who you wish to be able to directly communicate with. A range of common scenarios include, online registration forms for new members, secure member database management, third party integrations, payment models (one off, incremental or subscriptions), member forums , member email alerts, varied access for members of different levels and so on.
Visitors to your website (users) must be able to easily navigate your site and access the information or functionality they are seeking. A bad user experience will result in online customers leaving your site, however a positive user experience should convert to longer times spent on your site and better conversion rates.
All Creative Pulse websites are carefully planned to ensure that functionalities are easy to use on any device, key information is clearly conveyed and any material is accessible within as few clicks as possible. Any websites built by Creative Pulse are thoroughly tested on all major modern mobiles, tablets, desktops and browsers, to ensure that what ever scenario your customer is in, their user experience is very positive.
SEO (Search Engine Optimisation) is the refinement of your website to rank organically with Google (as opposed to paid SEM / Search Engine Management, whereby you pay Google for individual ad placements). In the long run, SEO is generally a far more economical approach.
A common misconception is that SEO is all about the content on your website (and off-site content). While this is definitely a critical and ongoing aspect of SEO, most companies fail to recognise the importance of how well their website is built in the first place. A well structured and effectively coded website which aligns with Google's preferred methods makes a huge difference to your search engine rankings. Look at it like this... your SEO team is your driver, but they'll always be limited by the vehicle they are driving. If you don't give them a fast website, they might do a great job but you'll still never win the race to the top of the SEO rankings. Give them a Creative Pulse site and they have no excuse not to perform!
An intranet is essentially a secure in-house website which is only accessable by your staff or individuals (at any location) who you choose to provide access to. Intranets can be a great way of making resources accessable to your staff / contacts, ensuring that everybody has access to a consistent list of materials and guidelines to help them best perform their duties.
If you have offices in various locations, an intranet can help to provide consistency and also be a great way to create a social community for your inter-office staff. We've built intranets with social products such as staff profiles, connection lists, in-house communications, forums so that staff can ask questions within an open environment and receive feedback from their colleagues and so on... the options are endless. The level of social or strictly work related use can be tailored when developing the intranet, but either way it allows all staff to come together as one and access real time material regardless of their location.
The speed of your website has a huge impact on not only your customer's user experience but also your Google rankings / SEO performance.
Creative Pulse Guarantee that any new website we build* will achieve Google Green Light Status (achieving a minimum of 85% Google speed rankings on both desktop and mobile). Test this website by entering creativepulse.com.au at the following Google link: https://developers.google.com/speed/pagespeed/insights/
If you have an existing website, be sure to test it also and if your speed is letting you down, give us a call.
*Terms & conditions apply
Surprisingly to most companies, there's more to consider with hosting than simply having your website online. Your hosting actually has a significant impact on your site speed and as such, impacts your Google rankings and user experience. If your website is hosted on a server shared with a large number of other sites and or non optimal specifications (which is the case for most hosted websites), don't expect optimum performance from your website.
At Creative Pulse, we host our client's websites on a range of dedicated and finely customised servers to ensure that our customers receive nothing less than a premium standard of performance. If you have specific requirements for your website, we can cater for them. We won't go into brain numbing technical server details, but if you want a total package website which performs on all levels, speak to Creative Pulse.